Marketing & PR
Property Marketing & PR
Online & new media
For the projects we exclusively represent, we develop complex marketing campaigns and customized tools, to ensure comprehensive exposure across a variety of different media, including: key property titles, email marketing, PR, online & new media.
Our Marketing & PR department has extensive knowledge of the communication strategies that build relevancy and high visibility in the media. We hold strong relations with a large network of relevant journalists, providing our clients with a good exposure for their properties across a wide range of media channels.
Crosspoint’s own print media channel: Property Invest Magazine
Owned by Crosspoint Real Estate and targeted to the modern consumers as well as to the luxury real estate investors, Property Invest Magazine is an important information source as regards the dynamics of the local real estate market (news, opinions, reports, exclusive opportunities for lease or sale).
The magazine is issued in 3,000 copies, a unique product of its kind, a key differentiator among other property consultancy companies. It is distributed targeted-only to the representatives of the diplomatic corps, to the expatriates, to the local entrepreneurs and top management representatives of the companies activating on the Romanian market.
Marketing & Selling Instruments
Properties are exquisitely put into value through a modern & dynamic web platform, built to offer a reliable browsing and eye-catching experience to the ever-refined modern consumer.
Crosspoint’s property website (crosspoint-imobiliare.ro) offers buyers and owners the option of customizing their searches, arranging property visits with just a mouse click, including features such as:
- Panoramic photos
- Client personalized account
- Instant update of the best deals
- Professional HD videos and photos of properties; aerial photos & videos; 3D animations & virtual tours
- Customized selections (on various criteria, i.e. price, map positioning, type of property)
Professional photography & video
Image presentation is essential in selling a property.
Our specialized photographers and cameramen will take state of the art photos and videos, panoramic photos as to professionally present your property. Our real estate photos make people fall in love with your listed property. Use our real estate photography to sell more, more quickly.