The European ski resorts landscape is historically dominated by the Alps, with France, Switzerland, Italy, Austria and Germany holding the supremacy over other countries on our continent, with over 26,000 km of ski trails. Each winter, around 150 million skiers visit the Alps, translating into 40% of all annual skier vists worldwide. Furthermore, 79% of the major global ski resorts are located in the Alps.
This context leaves little room for other locations in Europe to become noticed. Realistically, the likelihood of Central and Eastern Europe emerging as a strong competitor for these destinations is modest: lower altitudes, a less developed infrastructure and limited luxury hospitality, residential and retail facilities. However, CEE holds a great potential to grow beyond its current capacity and become an affordable alternative for tourists and a profitable one for investors. There is room for niche markets, catering to specific segments of tourists looking for different experiences. With strategic planning, development, and investment, Central and Eastern Europe could establish itself as a complementary and attractive option in the European ski tourism landscape.
With over 255 km of ski slopes, Romania has a high potential of growth by exploiting its position and key advantages:
- Lower costs in terms of accommodation, lift tickets, and other amenities offer a more accessible option for those who may find western Europe inaccessible due to its high price threshold.
- Travelers are increasingly looking for unique and diverse experiences. Romania’s rich history, architecture, and traditions offer a different cultural experience to the traditional European ski resorts.
- Romania’s famous natural beauty can offer picturesque scenery for skiing and other winter activities
- For investors, the lower initial development and operational costs in Romania could lead to attractive investment opportunities.